What the Print-on-Demand Business Model Consists Of — En que consiste el modelo de negocio Print On Demand

Francisco Martínez
5 min readJun 8, 2024

What the Print-on-Demand Business Model Consists Of


Print-on-Demand (POD) is an ecommerce model where custom products are created and shipped only after an order is placed. This business model offers a way for entrepreneurs, artists, and designers to sell custom products without the need to maintain inventory. Here’s a breakdown of how it works and its main components:

How Print-on-Demand Works

  1. Design Creation: The business owner creates designs for products such as t-shirts, mugs, posters, books, phone cases, and more.
  2. Product Listing: These designs are uploaded to a POD platform, which provides a range of blank products that can be customized with the designs. The products are listed for sale on an online store or marketplace.
  3. Order Placement: When a customer places an order for a product, the order is sent to the POD service provider.
  4. Production: The POD provider prints the design onto the chosen product only after the order is placed, ensuring there is no excess inventory.
  5. Fulfillment: The POD provider handles the packaging and shipping of the product directly to the customer.
  6. Customer Service: The business owner manages customer service and marketing, while the POD provider takes…